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商品編號： 9-399-010 出版日期： 1998/12/30 作者姓名： Bartlett, Christopher A.;St. George, Anthony 商品類別： General management 商品規格： 20p 再版日期： 2001/01/05 地域： Chinese Taipei 產業： Electronics manufacturing 個案年度： 1976 - 1995
商品敘述：
Describes the strategic, organizational, and management changes that led Acer from its 1976 startup to become the world''s second-largest computer manufacturer. Outlines the birth of the company, the painful "professionalization" of its management, the plunge into losses, and the transformation under founder Stan Shih''s radical "fast food" business concept and his "client-server" organization model, which are put to the test when a young product manager in Acer America develops a radically new multimedia home PC with global potential. Shih must decide whether to give an inexperienced manager in a loss-generating subsidiary the green light.
涵蓋領域：
Competitive advantage;International business;Management;Multinational corporations;Organizational change;Organizational culture;Strategy formulation;Global strategy
相關資料：
Case Teaching Note, (5-399-147), 14p, by Christopher A. Bartlett
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